Lisa Holubar is the Head of Trademark and Advertising Litigation at Irwin IP. Lisa’s practice encompasses litigation and counseling matters concerning trademarks, trade dress, unfair competition, counterfeiting, and false advertising. Lisa has successfully represented clients in expedited trademark and unfair competition actions nationwide, both as plaintiff and defendant. Lisa has argued for and obtained injunctive relief and has examined witnesses in both federal court and disputed mediation proceedings. Lisa has considerable experience working with survey experts in trademark and false advertising disputes. Lisa also has represented clients engaged in administrative proceedings with U.S. Customs and Border Protection and in arbitration under the Uniform Domain Name Dispute Resolution Policy (UDRP). Lisa has counseled clients on brand protection strategies and has presented on a number of issues regarding trademark and advertising law.
50BC Ventures LLC, Aruze Gaming America, Inc., Avid Identification Systems, Bulk Tainer Logistics, Exide Technologies, IGT Corporation, Katun Corporation, Kraft Pizza Company, Label Daddy, Lightspeed Systems, LKQ Corporation, Motorola, Inc., North Atlantic Operating Co., Oasis Legal Finance Operating Company, Physicians Formula Cosmetics, Inc., Rand McNally & Company, Shuffle Master Inc., World Kitchen, Inc., Wowza Media Systems, Zotos International, Inc.
Lisa is a member of ChiWIP (Chicago Women in Intellectual Property), and a Board member on the Coalition of Women’s Initiatives in Law, and a member of The Professional Women’s Club of Chicago.
Lisa sits on the Board for Women for Evanston Youth. Lisa services as a founding member of the Athletic Committee of the Academy at St. Joan of Arc and chairs the Service Week community outreach program for the Academy at St. Joan of Arc.
Beginning in 1998 as a summer associate, Lisa worked in the intellectual property department at Kirkland & Ellis LLP. Lisa remained at Kirkland, eventually becoming a non-equity partner.
During law school, Lisa worked as an intellectual property law clerk at the Tribune Company and as a judicial extern for then-chief Justice of the Northern District of Illinois, Marvin E. Aspen.
Prior to law school, Lisa worked as an intern for the Fox Affiliate Station in Cincinnati, Ohio and at WMUB AM radio in Oxford, Ohio as a student reporter.
DePaul Univ. College of Law,
J.D. 1999, Order of the Coif
Moot Court (Semi-Finalist First Amendment Center 9th Annual Moot Court Competition)
DePaul-LCA Journal of Art & Entertainment Law (Legislative Editor)
CALI Award, Federal Courts (1999)
B.S. Mass Comm., 1996
(magna cum laude)
“Best Lawyers” (2023)
Spotlight on the Right of Publicity: Immunity and Preemption, Moran v. Edie Parker, LLC et al, No. 2:20-cv-12717 (E.D. Mich. Sept. 27, 2021); and Hepp v. Facebook, 2021 WL 4314426 (3d Cir. Sept. 23, 2021)
Cookinpellets.com and Pretzel Crisps Make Bids for Acquired Distinctiveness, Judges Find Facts Undercooked, Snyders Lance, Inc. v. Frito-Lay, Inc., 2021 WL 2322931 (W.D.N.C. June 7, 2021) In re GJ & AM, Serial No. 86858003 (TTAB June 8, 2021)
Rock, Paper, Statutory Damages: Fifth Circuit Holds Statutory Damages Beat Mitigation Defenses, Energy Intelligence Grp., Inc. v. Kayne Anderson Capital Advisors, L.P., No. 18-20350, 2020 WL 219008 (5th Cir. Jan. 15, 2020)
Three Patent Cases, Two Defendants, and One Consistent View Regarding Convenience in Marshall, Texas, Quest NetTech Corp. v. Apple, Inc., No. 2:19-CV-00118-JRG ; Rembrandt Wireless Tech. v. Apple, Inc., No. 219CV00025JRG; Vocalife LLC v. Amazon.com, Inc., No. 219CV00123JRG (E.D. Tex. Nov. 27, 2019)
Schrodinger’s Case, “Midwest Sports Athletic Alliance, Inc. v. Ricoh USA, Inc., Case No. 19-cv-00514, Dkt. 115 (E.D. Penn. Jul. 25, 2019); and Fall Line Patents, Inc. v. Zoe’s Kitchen, Case No. 18-cv-00407, Dkt. 106 (E.D. Tex. Jul. 26, 2019)”
Keeping Up with the Standing of Licensees in Trademark Infringement Cases, Kroma Makeup EU, LLC v. Boldface Licensing + Branding, Inc., 920 F.3d 704 (11th Cir. 2019), cert. denied sub nom. Kroma Makeup EU, LLC v. Kardashian, No. 19-310, 2019 WL 5150533 (U.S. Oct. 15, 2019)
Book that Domain Name Quickly: 4th Circuit Affirms Booking.com as a Protectable Trademark, Booking.com B.V. v. United States Patent & Trademark Office, 915 F.3d 171 (4th Cir. 2019), as amended (Feb. 27, 2019), cert. granted sub nom. Patent & Trademark v. Booking.com B.V., No. 19-46, 2019 WL 5850636 (U.S. Nov. 8, 2019)