Lisa Holubar


Practices & Industries:

Trademark & Advertising, IP Counseling and Transactions

Contact Information:

(312) 667-6086

Lisa Holubar is the Head of Trademark and Advertising Litigation at Irwin IP.  Lisa’s practice encompasses litigation and counseling matters concerning trademarks, trade dress, unfair competition, counterfeiting, and false advertising.  Lisa has successfully represented clients in expedited trademark and unfair competition actions nationwide, both as plaintiff and defendant.  Lisa has argued for and obtained injunctive relief and has examined witnesses in both federal court and disputed mediation proceedings.  Lisa has considerable experience working with survey experts in trademark and false advertising disputes.  Lisa also has represented clients engaged in administrative proceedings with U.S. Customs and Border Protection and in arbitration under the Uniform Domain Name Dispute Resolution Policy (UDRP).  Lisa has counseled clients on brand protection strategies and has presented on a number of issues regarding trademark and advertising law.


“Best Lawyers” (2023

Representative Clients

50BC Ventures LLC, Aruze Gaming America, Inc., Avid Identification Systems, Bulk Tainer Logistics, Exide Technologies, IGT Corporation, Katun Corporation, Kraft Pizza Company, Label Daddy, Lightspeed Systems, LKQ Corporation, Motorola, Inc., North Atlantic Operating Co., Oasis Legal Finance Operating Company, Physicians Formula Cosmetics, Inc., Rand McNally & Company, Shuffle Master Inc., World Kitchen, Inc., Wowza Media Systems, Zotos International, Inc.

Memberships & Affiliations

Lisa is a member of ChiWIP (Chicago Women in Intellectual Property), and a Board member on the Coalition of Women’s Initiatives in Law, and a member of The Professional Women’s Club of Chicago.

Community Involvement

Lisa sits on the Board for Women for Evanston Youth.  Lisa services as a founding member of the Athletic Committee of the Academy at St. Joan of Arc and chairs the Service Week community outreach program for the Academy at St. Joan of Arc.

Court Admissions

N.D. Illinois
W.D. Wisconsin
Seventh Circuit

Prior Experience

Beginning in 1998 as a summer associate, Lisa worked in the intellectual property department at Kirkland & Ellis LLP.  Lisa remained at Kirkland, eventually becoming a non-equity partner.

During law school, Lisa worked as an intellectual property law clerk at the Tribune Company and as a judicial extern for then-chief Justice of the Northern District of Illinois, Marvin E. Aspen.

Prior to law school, Lisa worked as an intern for the Fox Affiliate Station in Cincinnati, Ohio and at WMUB AM radio in Oxford, Ohio as a student reporter.


DePaul Univ. College of Law,
J.D. 1999, Order of the Coif

  • ​Moot Court (Semi-Finalist First Amendment Center 9th Annual Moot Court Competition)

  • ​DePaul-LCA Journal of Art & Entertainment Law (Legislative Editor)

  • ​CALI Award, Federal Courts (1999)

Miami University
B.S. Mass Comm., 1996
(magna cum laude)


“Best Lawyers” (2023)

Papers, Seminars, and Teachings

“Pro Bono Work Is Valuable In IP And Continued Learning.” Law360 Pulse, February 1, 2023 

“So You’ve Got a Cybersquatter, Now What?” Best Lawyers, November 2022 

“Is It Functional or Is It Functional? Trade Dress vs. Design Patent ‘Functionality.’” ABA Landslide, January/February 2021 

Irwin IP Cases of the Week

Schrodinger’s Case, “Midwest Sports Athletic Alliance, Inc. v. Ricoh USA, Inc., Case No. 19-cv-00514, Dkt. 115 (E.D. Penn. Jul. 25, 2019); and Fall Line Patents, Inc. v. Zoe’s Kitchen, Case No. 18-cv-00407, Dkt. 106 (E.D. Tex. Jul. 26, 2019)”