Trademarks can make or break a company.  Strong trademarks communicate your brand identity to consumers and translate into heightened sales. Weak trademarks often result in companies becoming lost in the shuffle.  At Irwin IP, we understand both the correlation between trademark strength and brand identity, and how to navigate the often-confusing waters of trademark law to get you, your business, and your brand identity where you need them to be.

A trademark is any device that helps consumers identify the source of goods or services, namely, what company makes the widget you just bought.  A trademark can be words, logos, sounds, catch phrases, colors, product shapes, and even smells.  We not only help select and craft the strongest brands possible, but we also help clients maintain and grow those rights for as long as possible.  We are with you through the entire process from selection to enforcement and everything in between, depending on your company’s needs, offering the most cost-effective ways to protect your brand both at home and abroad.

Irwin IP offers a comprehensive range of trademark services including:

• Trademark, service mark, and trade dress selection counseling
• Trademark clearance 
• Prosecution of U.S. trademark and service mark applications
• Client counseling to ensure proper trademark use
• Managing and protecting clients’ trademark portfolios 
• Protection of intellectual property confidentiality during collaborative efforts
• Policing trademark misuse by third parties
• Sending cease-and-desist letters to infringers
• Managing international litigation
• United States Patent and Trademark Office proceedings

Whether you’re just getting started, or at the center of a multi-national brand powerhouse, we have you and your trademarks covered.